Whichever of those two trails of thought that you want to believe, the common theme is that if you want to be a success in Internet Marketing, list building is essential. Here, David Walker presents five tips that you can use to build your own mailing list.

1. Give an Incentive to Join the List

It may seem like common sense but you have to give prospects a reason to join your list. Consider giving away a free report or ebook in exchange for an e-mail address.

Make sure that whatever you’re giving away is a quality product so the prospect understands the benefit of remaining on your list. You can additionally make money online from this free report by adding your affiliate links to it.

2. Create a Squeeze Page

A squeeze page is a page designed purely for the purpose of obtaining the e-mail address of a prospect. If you have a free report or ebook, then you should create a squeeze page for the purpose of giving it away.

A squeeze page will outline the benefits of the free report or ebook and ask for a name and e-mail address is exchange.

3. Get Traffic to Your Squeeze Page

It may sound obvious but unless you’re getting traffic to your squeeze page then you’re not going to build a list. Use all of the typical traffic building methods to get eyeballs on the page. Blog Commenting, Article Writing, JV Giveaways, Link Building, Directory Listings and Forum Signatures will all help bring visitors to your free offer.

4. Get Your List to Tell a Friend

If you are providing value to your list why not get list members to tell a friend? Tell a friend scripts are very common these days, so implementing this tactic isn’t difficult.

List members will be happy to recommend your list to their friends providing you are supplying quality information. Why not offer a prize such as advertising space on your blog (free for you) to the list member who tells most friends.

5. Keep Your Subscribers on Board

Don’t just sell, sell, sell to your list. You must give away quality information to your list. This will establish your own credibility in the eyes of the subscribers, which means when you do inevitably try to sell something to them, they will trust your recommendation.

Always make sure that every product you sell to your list, your own or that of an affiliate, is quality and has value to them. These steps will ensure you don’t have a high rate of readers unsubscribing.